K2 — Lapsed Customer Dashboard
Customers with no order in 60+ days · as of June 8, 2026
🔴 $216,674 at risk
Spend at Risk
$216.7K
across 64 accounts
Lapsed Accounts
64
of 121 total K2 customers
Avg Spend/Account
$3,385
top account: $19.2K
Most Urgent
24
went quiet in last 30d window
Top SKU at Risk
K00014
$22,968 · 3 accounts
📅 Recency — Days Since Last Order
🔴 61–90d:
24 accounts · $128K
🟠 91–120d:
16 · $37K
🟡 121–150d:
21 · $46K
⚪ 151–180d:
3 · $5K
🏷️ Top SKUs in Lapsed Accounts
K00014 (Veg 00 Col)
$22,968
3 accts
F00093 (Gel 000)
$18,000
4 accts
F00086 (Gel 00)
$17,317
4 accts
PUL-S00CLEAR
$17,280
1 acct
K00012 (Veg 00)
$16,750
5 accts
K00384 (TiO2-Free)
$16,258
1 acct
K00006 (Veg 0 Col)
$15,400
1 acct
K00042 (Veg 4 Col)
$13,168
2 accts
🌎 Spend at Risk by State
Florida
$48,083
Arkansas
$29,681
California
$24,517
England 🌍
$23,775
Texas
$17,306
New York
$12,636
Colorado
$7,706
Virginia
$7,656
💊 Gelatin vs Vegetarian Mix
Veg capsules dominate lapsed spend — K-SKU accounts are at higher risk
👥 All 64 Lapsed Accounts — Sorted by Spend
#
Email
Name
Last Order
Days
Total Spend
Top SKU
All SKUs